Shiroosh is the creative studio of Shira Kass, premium visual work for sports, media and culture.
Shiroosh is the creative studio of Shira Kass, premium visual work for sports, media and culture.
Official matchday visuals, club energy, fan emotion, broadcast-ready hierarchy.
Cross-format campaign, stills, graphics and motion.
Campaign visuals for luxury sports partnership.
Performance-optimised thumbnail design at scale.
Israeli Premier League matchday photography, capturing the energy, emotion and atmosphere of football.
Football poster designs, personal creative project exploring sports visual culture.
Concept art and visual explorations for Inter Miami CF.
A visual designer and photographer creating work that feels sharp, current and unmistakably intentional.
Shiroosh works across graphic design, branding, photography, social content and visual direction. The portfolio balances sports intensity with editorial restraint.
From broadcast design at Sport1 to international campaign work with Skillset for brands like Hublot, where design meets storytelling, and culture meets competition.
Built for brands that need visual clarity, fast execution and a point of view.
Concept development, visual planning and narrative consistency.
Platform-aware visual content built for consistency and speed.
Still and motion assets for campaigns, launches and publishing.
Refined post-production that preserves texture and polish.
Short-form edits, sports recaps and visual storytelling.
Words from people I've worked with.
“שירה מביאה אנרגיה ושפה ויזואלית חדשה לכל פרויקט. העבודה איתה מרגישה כמו שותפות אמיתית, היא מבינה ספורט, מבינה תרבות, ויודעת לתרגם את זה לעיצוב שפשוט עובד.”
“הגרפיקות של שירוש שינו לנו את הנוכחות ברשתות. מקצועיות, מהירות, ותמיד עם עין לפרטים. היא פשוט מבינה מה צריך לפני שמספיקים להסביר.”
“עבדתי עם הרבה מעצבים, אבל שירה היא מהבודדות שבאמת מביאות חשיבה אסטרטגית לצד עיצוב חזק. התוצאות מדברות בעד עצמן.”
“שירוש לא רק מעצבת, היא בונה שפה ויזואלית שלמה. מהלוגו ועד הסושיאל, הכל מרגיש אחיד, חד ומקצועי.”
Performance-optimised thumbnail design at scale: bold typography, high contrast, scroll-stopping impact across sports channels and podcasts.
Digital campaign materials for global sports brands including Hublot and Lotto, featuring Modric, Pedri, Lewandowski and Roberto Carlos.
Freelance graphic design for Skillset, creating digital campaign materials for some of the world's largest international sports brands. Designing assets featuring global football icons for brands including Hublot and Lotto.
Each design crafted to serve global marketing campaigns across multiple markets and platforms, working directly with international marketing departments.
Athletes featured: Modric, Pedri, Lewandowski, Roberto Carlos.
Matchday photography across Israeli Premier League fixtures, capturing the raw energy, emotion and atmosphere of football.
Professional sports photography covering Israeli Premier League matches across multiple stadiums throughout Israel. Covering the passion of the fans, the intensity of the players and the atmosphere of matchday from pitch-side to the stands.
29 matches covered across the 2024/25 and 2025/26 seasons, featuring derbies, playoff rounds and league fixtures.
Official matchday visuals, player composites and Champions League campaign graphics for Maccabi Haifa FC.
Matchday graphics, player composites and promotional visuals for Maccabi Haifa FC during their historic UEFA Champions League campaign.
High-energy designs built for social media, broadcast and fan engagement, capturing club identity, player emotion and matchday atmosphere.
Featuring work for fixtures against Paris Saint-Germain, Maccabi Tel Aviv and Israeli Premier League matches.
A personal creative project exploring football culture through poster design, blending photography, typography and digital art.
Visual concept explorations for Inter Miami CF, featuring squad composition art and player illustrations.
A concept design project celebrating Deni Avdija's NBA All-Star selection, featuring campaign visuals, typography, and merchandise mockups.
High-energy visual system for Israel's leading sports broadcaster — broadcast graphics, social media content, matchday designs and editorial visuals across multiple seasons including Euro 2024.
Current season — broadcast graphics, social content, matchday designs and editorial visuals.
Season highlights — social campaigns, player features and league coverage.
Tournament special — dedicated Euro 2024 broadcast and social content.
Debut season — establishing the visual identity for Sport1's sports coverage.
Branding, social media content, matchday graphics and player announcement visuals for TBH Sports Agency.
A student tribute project in memory of Inbar Haiman, exploring brand identity, packaging design, and photography for a conceptual beer brand.
Social media content, creative direction, and brand storytelling for Hapodium House, one of my biggest clients.
